Amazon Writing Culture

Good intentions don’t work, mechanism work, amazon banned a long time ago

  • Purpose driven
  • Narrative structure
  • Feedback Culture

Related: Web Api Design for API documentation, Logical Thinking for clear communication

Document Types

  • Narratives
  • Business review
  • Press Release FAQ / Visuals
  • Promotions of employees
  • Correction of Errors

Document Format

  • 1 pager
    • High level ideas, with clear purpose problem statements and recommendation
  • 6 pager
    • More detailed document covering backgrounds analysis and comprehensive action
  • Others
    • 2-pager is often used
    • Recent guidelines suggest 4-pager instead 6-pager to save time

Benefit of Written Documents

  • Emphasize substance over style
  • Put the reader in control
  • generate better questions and feedback
  • create a timeless reference

Elements of a Good Documents

  • Clear goal
    • Each document should have a specific goal that the review will achieve not just info
  • logical flow
    • Start with clear purpose
    • state conclusion upfront
    • guide the reader through story
  • clarity
    • Documents should be simple, concise and easy to understand even for unfamiliar audiences
  • quality
    • Attention to detail, consistent formatting, and accurate data are crucial for building trust

Document Quality

  • Concise
    • Aim 30 words or less per sentence for better readability
  • Consistency
    • Use consistent formatting and common expressions to create a cohesive document
  • Accuracy
    • Proofread carefully to eliminate spelling, grammar and data errors

Data driven writing

  • Use data points
  • Analyze objectively
  • Drive decisions

Nearly All β†’ 86% Significantly β†’ by 30K items much higher β†’ 70bps from 67.1% to 67.8%

Tools

  • Deepl
  • Grammarly
  • ChatGPT
  • Google Gemini and assistants

Summary

  • Write with purpose
  • Structured and organized
  • quality build trust
  • data driven